Ms. Geetha Yodham

Modernizing Retail Through Technology and Leadership: Embracing DevOps, Mobile Innovation, and Performance-Driven Strategies

Abstract:

This study explores the transformative modernization of retail through the strategic integration of digital technologies, customer-centric innovations, and leadership-driven operational models. As retail undergoes rapid digital disruption, key drivers include AI-powered personalization, mobile-first engagement, real-time analytics, and composable commerce platforms that foster agility and omnichannel fluidity. The research highlights how DevOps, continuous integration and delivery (CI/CD), infrastructure as code (IaC), and cloud-native architectures enable rapid innovation, scalability, and resilient service delivery. Enhanced customer expectations demand hyper-personalized, always-on experiences, facilitated by location-based services, predictive analytics, and real-time observability. Additionally, security frameworks such as zero-trust architecture, coupled with strict regulatory compliance, are essential for safeguarding consumer trust in this evolving landscape. Through case studies and industry practices, the study presents a comprehensive framework that empowers retailers to achieve operational excellence, innovation agility, and sustained competitive advantage in the digital-first era of commerce.

Profile:

Geetha Yodham Rajendra is a seasoned technology professional with over 18 years of industry experience, currently the Senior Manager of Software Engineering at Walmart Global Tech. She has held key positions at reputed organizations like Wipro Limited, CSC, IBM India and has ascended to a leading role at Walmart. Geetha specializes in web development, mobile application development, and full stack applications, leading the technology platform for integral parts of Walmart Services and in-house mobile app development. Passionate about technology and dedicated to lifelong learning, she stays updated with emerging tech and strongly believes in JavaScript's future prominence. Geetha's visionary leadership has been instrumental in driving Walmart's worldwide innovative digital strategies. Based in Bentonville, Arkansas, she continues to lead innovative solutions in front-end development and financial technology integration