The after-conference proceeding of the ICIVC 2025 will be published in SCOPUS Indexed Springer Book Series "Lecture Notes in Networks and Systems"

Ms. DEEKSHA MISHRA

Ms. DEEKSHA MISHRA

from Data Scientist to Decision Scientist : Bridging the gap from insights to impact

Abstract:

In the rapidly evolving landscape of data-driven decision-making, the role of data professionals is expanding beyond traditional analysis to encompass strategic influence and actionable insights. This presentation explores the transition from Data Scientist to Decision Scientist, emphasizing the critical skills and mindset required to bridge the gap between data insights and tangible business impact. Drawing from my experience as a Data Science Manager at Meta, I present a real-world case study that illustrates this transformation. The case study highlights the challenges and successes encountered in leveraging data to drive strategic decisions, demonstrating the importance of effective communication, cross-functional collaboration, and a deep understanding of business objectives. By examining this journey, the presentation provides valuable insights and practical guidance for data professionals aspiring to enhance their impact within organizations.

 

Profile:

Deeksha Mishra is a seasoned data science leader currently working as a Data Science Manager at Meta, where she has led data science teams across several key areas, including Facebook News, Facebook Creators, and Instagram Delivery. She combines strong technical expertise with a structured approach to problem-solving, delivering valuable insights and driving successful outcomes.

With over 12 years of experience in data science and business analytics, she has spent the past 10 years focusing on advanced experimentation and A/B testing to drive both product value and user impact across various industries.

Before joining Meta, Deeksha was a Senior Manager of Business Analytics at RetailMeNot, where she led product analytics and A/B testing efforts, helping to shape data-driven strategies that significantly improved user engagement and product performance.

She holds a Bachelor's degree in Biotechnology Engineering and an MBA from Georgetown University.

 

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