sumeer basha peta
( CVS Health / Southern Illinois University Edwardsville )
I’m a seasoned Martech leader with over a decade of experience architecting scalable, customer-centric applications. I specialize in driving strategic initiatives at the intersection of marketing, content, data, and technology—ranging from AI-driven personalization to real-time analytics and campaign orchestration. I’ve led large-scale digital transformations and cross-functional teams across enterprise organizations, building self-service capabilities, omnichannel content delivery, optimizing customer journeys, and mentoring future architects. Currently, I’m focused on delivering high-impact solutions in eCommerce, CMS, CDPs, and GenAI-powered martech innovations.
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ICDSA 2026 - VIT Mauritius, Mauritius | July 11-12, 2026