Mr. Joyjit Roy

Leading Dell’s Journey from SKU-Based to Subscription-Based Model

Abstract:

The technology industry has been undergoing a fundamental shift from traditional product-based commerce to subscription-driven service models. Dell’s New Commerce Experience (NCE) program, initiated in late 2021 and completed in early 2024, marked a pivotal moment in this evolution, transforming how the company sells, delivers, and sustains customer value across its software and cloud portfolio.This keynote explores the journey of developing a scalable, cloud-native subscription platform designed to transition Dell’s proprietary and partner software products from the legacy SKU-based model to a unified subscription ecosystem. It highlights how a 300-million-dollar investment was directed toward creating a modern, microservices-based architecture that replaced decades of SKU-centric processes with intelligent, flexible, and recurring models of engagement.Drawing from hands-on experience leading a large-scale program involving 12 departments and 25 Agile teams, Joyjit shares insights on large-scale Agile delivery, enterprise-wide coordination, and modernization at scale. The session covers architectural vision, DevOps transformation, stakeholder alignment, and key lessons learned while navigating funding, design conflicts, and cross-departmental execution challenges.By the end of this keynote, participants will gain a deeper understanding of how product strategy, technical depth, and disciplined program leadership combined to drive Dell’s digital transformation toward a subscription-based, cloud-enabled future.

Profile:

Joyjit Roy is a dynamic technology and program management leader with over 20 years of experience delivering enterprise-scale digital transformation, cloud modernization, and AI-driven innovation across global organizations. His work at Dell Technologies and USAA focuses on sustainable modernization, cloud transformation, and large-scale Agile delivery, bridging business strategy with technical execution.

He has led multi-year, cross-functional programs that modernized legacy systems into event-driven, cloud-native architectures, improving scalability, agility, and customer experience. With expertise in Agile and SAFe program delivery, DevOps, and data-driven ecosystems, Joyjit specializes in operationalizing AI and ML models and implementing MLOps frameworks to enable intelligent automation and real-time decisioning.

He holds multiple Program Management and Agile certifications from PMI, Scaled Agile, and Scrum Alliance, along with advanced technical credentials from AWS and Microsoft Azure. Joyjit also earned a Postgraduate Diploma in Artificial Intelligence and Machine Learning from the University of Texas at Austin.

 

He is passionate about empowering teams, fostering innovation, and driving measurable business outcomes through the convergence of AI, cloud, and enterprise agility.