Mr. Ashwaray Chaba

Architecting the Future of Customer Experience: AI, Cloud, and Omnichannel at Scale

Anstract:

In an era where customers engage across countless touchpoints, delivering consistent, personalized, and impactful experiences requires more than technology—it demands a strategic architecture that unites people, processes, and platforms. This keynote explores how advances in AI, cloud-native services, and integrated data ecosystems are transforming the way enterprises design and deliver customer experiences at scale. Attendees will learn the foundational principles for building a connected, adaptive, and resilient CX architecture that thrives across diverse industries, reduces time-to-value, and drives measurable business impact.

Profile:

Ashwaray Chaba is a seasoned Principal Enterprise Architect with over 17 years of experience designing and delivering large-scale customer experience (CX), commerce, and marketing technology solutions for global enterprises. Currently at Adobe, Ashwaray leads enterprise architecture engagements across Fortune 500 clients, aligning business goals with Adobe Experience Cloud capabilities to drive measurable impact. He is the lead architect behind Adobe’s largest Martech transformation at Starbucks, overseeing a $150M+ licensing portfolio and $15M+ in annual services, helping deliver hyper-personalized experiences to over 120 million users and enabling $1B+ in operational efficiencies.

As a hands-on leader, Ashwaray manages high-performing teams of enterprise architects, drives solution governance, and steers both pre-sales and post-sales strategies. He played a pivotal role in Adobe’s consulting operations, supporting over $5M in annual services revenue while achieving 80%+ billable utilization. Recognized as Adobe’s Enterprise Architect of the Year (2024), his impact extends across architecture leadership, team enablement, and CXO engagement.

Prior to Adobe, Ashwaray served in senior presales and solutioning roles at Twilio and SAP, where he influenced over $40M in annual deal flow, designed accelerators like SAP Commerce Fast-Track (cutting implementation time by 68%), and supported clients such as Merck, Nike, Autodesk, and Canadian Tire.

Ashwaray holds certifications including TOGAF, AWS Certified Solutions Architect, and SAP CX Commerce, and has completed executive education at HarvardX and Vanderbilt University. He continues to champion enterprise-scale personalization, architecture excellence, and platform-driven innovation.